Joel Makower
For more than 20 years, Joel Makower has been a well-respected voice on business, the environment, and the bottom line. As a writer, speaker, and strategist on corporate environmental practices, clean technology, and green marketing, he has helped a wide range of companies align environmental responsibility with business success. The Associated Press has called him "The guru of green business practices."
Joel will cut through the hype and haze to provide clarity and fresh perspectives on strategies for improving energy efficiency and workplace environment for existing real estate to drive bottom-line performance and top-line growth.
His balanced, realistic, and credible approach to sustainable business and clean technology has helped senior managers in a variety of companies and sectors create strategic roadmaps, make the business case, articulate a vision internally, form meaningful partnerships, and communicate with a broad range of stakeholders.
Joel is co-founder and executive editor of Greener World Media, Inc., which produces GreenBiz.com and its sister sites, ClimateBiz.com, GreenerBuildings.com, and GreenerComputing.com. He also is a co-founder and principal of Clean Edge Inc., a research and publishing firm focusing on building markets for clean energy technologies, and serves as a senior consultant to GreenOrder, a sustainability strategy firm that works with such companies as Dupont, General Electric, and General Motors. From 1991 to 2005, Joel was editor and publisher of The Green Business Letter, an award-winning monthly newsletter he founded on corporate environmental strategy.
Joel has worked with companies like The Gap, Hewlett Packard, Levi Strauss, Nike and Procter & Gamble on environmental strategy.
A former nationally syndicated columnist, Joel is author or co-author of more than a dozen books, including Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World, about the profit and potential of socially responsible business practices; The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business, on how companies are responding to environmental challenges in positive and profitable ways, and The Green Consumer, a best-selling guide to the environmental marketplace.
Joel has been a featured commentator on environmental topics for public radio's "Marketplace" and appears frequently in both broadcast and print media- including Wired, The Wall Street Journal, USA Today and The Economist.
In addition, he is author of an oral history of the Woodstock music festival, published in 1989, which Rolling Stone called "the definitive history of the mega-event."
His new book, Strategies for the Green Economy, will be published this October by McGraw Hill.
Listen to Joel on Public Radio: http://marketplace.publicradio.org/display/web/2008/01/01/green_stocks
Watch Joel on CNBC: http://www.cnbc.com/id/15840232?video=632219404&play=1 |
